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Travel and Transport today unveils a new brand identity, uniting as a global travel management company with a shared vision for service and products that address the needs of modern global buyers and travelers. Travel and Transport’s new logo and bold take on the brand is the culmination of an in-depth, third-party brand study featuring surveys and interviews with customers, travelers, partners, and employee-owners. This deep dive gave Travel and Transport a better understanding of the mix of cultures, values, and best practices that embody the company since making various acquisitions and technology investments in recent years. “We discovered that embracing our foundation of being authentic, consultative, caring, and empowered is truly unique and in high demand in the global business travel market, which is currently a ‘sea of sameness’. This foundation allows us to deliver on our promise of empowering our employees, championing our customers and leading the industry’,” said Kevin O’Malley, Chairman and CEO of Travel and Transport. As part of the brand update, the Travel and Transport Ultramar, Travel and Transport Statesman, and Travel and Transport France variations of the brand name will no longer be used. Now under one global brand and revived values originally formed in 1946, Travel and Transport continues to move forward with shared standards and goals across its locations throughout the world. The company’s vision includes the development of new products and services that address the needs of the modern global buyer and traveler, including in the areas of consolidated travel and expense analytics, traveler wellbeing, and personalization. Continued O’Malley: “We specialize in expertise and empathy, both high-value traits in today’s travel programs, especially as traveler satisfaction is an increasingly high focus. Our skilled employee-owners are our most important asset and provide excellence in travel support.” Radius Travel now also holds its own refreshed look and will continue to represent the global network of 100+ agencies around the world. “Travel and Transport has the energy and determination of a start-up, with 73 years of experience and knowledge. Our talented Radius Travel employee team brings a new level of understanding of today’s global buyers and travelers. Combined with Travel and Transport’s knowledge of the US buyer habits, we are coming together as a true alternative that has not been seen in the industry for a very long time,” said Tim Fleming, President and COO, Travel and Transport and Chairman of the Board, Radius Travel. Continued Fleming: “It is time for us to show the world who we truly are, inspired by the values our founders, employees, and customers expect us to stand for in every interaction.”